Once again, we have a one-on-one seat with the team Lead of SWG Entertainment, the brand currently coordinating the biggest alumni and Staylite's award event, Dream Chasers Awards. We got a sneak peek into this year's edition.
Enjoy this exclusive interview as Fikayo Ajayi conversed with Adekola Ajayi, the renowned MC and Comedian.
Welcome Back, We’ve conducted many interviews with you right? For Dream Chasers, this is the second interview. We were here last year too for Dream Chasers 7th Edition which you and your brand spearheaded and we are here again in 2024 for the 8th edition.
For people who are meeting you for the first time, Kindly introduce yourself
It’s always an honor to discuss with you, My name is Dekola, the creative director of SWG Entertainment; The brand responsible for coordinating the 8th edition of the Dreamchasers Awards in collaboration with the founding company, Zeal Concept Initiative.
Same here. and it is good to have you here.
Dream Chasers have always been known for many things: exceptional award presentations, weekend events, gatherings of alumni and stylites, the afterparty: mask party themed, and many more. Plus this year, there will be a Fashion Exhibition. It just got bigger right! anyways
Can you give us an overview of what attendees can expect at this year's award show?
So this is the 8th edition and the theme is “CELEBRATING THE ICONS”.
This edition focuses exclusively on honoring individuals who have achieved success in their respective fields, encompassing all facets of life.
Just as you mentioned, we are adding a Fashion Showcase to this edition. We will display a variety of stunning designs to our audience, highlighting creativity, and commemorating excellence. This edition is all about celebrating, and our guests can anticipate top-notch entertainment, just as we consistently provide.
Speaking of Fashion Showcase, first time a fashion show is being included. What inspired you to add this new element?
At the Dream Chasers Awards, we strive to offer a distinctive and unique experience with each edition, setting us apart from regular award shows.
The major reasons we are including the fashion showcase are:
1)To provide a platform for emerging designers to showcase their talent and designs.
2) To create a unique and memorable experience for guests, offering them a chance to appreciate and engage with fashion in a different setting.
That's nice. Let's talk about the Event.
How has the event evolved since its inception years ago? Anything you can share with us
The progress has been massive, a big shoutout to Zeal Concept Initiative for daring to kickstart this unique project. We're gearing up to honor 150 deserving nominees at this edition; that's truly significant, and all credit goes to the Almighty God.
Okay. Let's drift back to the Fashion Show
Can you tell us more about the fashion brands participating in the runway show?
So far, we have over 6 fashion brands that are showcasing at the event, and we are still open for more fashion brands to join. They deal with different styles ranging from urban wear, traditional outfits, corporate wear, creative wear, and so on
The diversity is the sauce, and we can’t wait for our guests to have the experience
Great Experience I imagine it will be
And how do you think the fashion show will enhance the overall experience of the event?
I’m 100% sure it will add to the amazing experience our guests are going to have. I wish I could give out some very interesting details now, but it’s exclusive for those attending the events, the 8th edition of Dreamchasers Awards is going to be the best ever
The best yet, you mean. You are organizing next year too right?
Let’s wait and see
Okay! You are holding back from us😁
At this moment, all the focus is on this edition as we've dedicated many months to its preparation. The announcement will follow the event in due course.
Okay. Will wait and see like you said
There is always a lot of excitement around guest artiste for every show for attendees and also the organizers. For Dream Chasers 2024, the guest artiste is yet to be revealed but can you give us any hints about who it might be or a list of artistes on your radial?
I’m sorry I can’t give the list of the artistes on our radar right now but what I can say is that we are bringing a celebrity musical artiste that our guests would love to see and party with
A Hint? Anything, I'm sure the audience would love to know
The musician is a Nigerian and he has no tribal mark
ooh Forgotten I'm interviewing a comedian
(laughs Out)
Would you like to share how you go about selecting the guest artiste for such a high-profile event?
We conduct feasibility studies to identify individuals our audience would like to see. Subsequently, we share the list for them to choose their favorite, whom we will then invite to perform live at the event.
Alright! You put in the work to create an experience for your audience, that's commendable. What kind of performances can the audience look forward to besides the fashion show?
There will be music performances, comedy performances as well as dance performances from the best acts on campus, and also there will be giveaways from our brand partners to the audience. It’s 100% entertainment
I believe the audience are really looking forward to the activities lined up for this year's edition. Let's talk about the after-party
The afterparty is set to take place at which club? and Dream Chasers After Party is always a themed one, the famed Mask Party that stylites, alumni, and party lovers across several states look forward to. Tell us about this year’s afterparty. What can attendees expect at the afterparty in terms of ambiance and activities?
The venue for the afterparty this year has not been decided yet, and this edition is strictly “No Mask, No Entry” It is going to be a proper mask party rated 18, and our guest celebrity will also be in attendance alongside the Best Hypemen and DJ’s in the city. It’s going to be a party to never forget for a long time.
Ooh, okay. just curious. What are the Top 3 Clubs on your list right now?
Let’s not get into that for now😁, but we’ll definitely get a comfortable and secured venue for the afterparty
Organizing such a multifaceted event must be challenging. What has been the most difficult aspect of planning this year’s show?
So far, it has not been difficult because we know what we need to do, and by the Grace of God; we are getting it done. Nothing really much
Can you share any behind-the-scenes stories from the planning process?
I’m very sure you don’t want us to start😁, what I can say is that when you enter the event venue, everything about our setup will reveal to you how much work we have put in to set everything up.
What impact do you hope this event will have on the entertainment and fashion industries in Ondo State?
We hope it inspires creatives and event organizers
What are your long-term goals for the award show moving forward?
For it to get bigger, and reach more states and institutions of learning
As the event organizer and Team Lead of SWG Entertainment, what has been the most rewarding part of putting this show together?
Seeing people appreciate the efforts we put into the production of the event is the best feeling ever, and it inspires myself and the entire team
What advice would you give to someone looking to organize a similar large-scale event?
Be very sure of your plans before starting out, believe in yourself and your team, and most importantly; Make God your number one plug.
How can fans and attendees get involved or interact with the event, both online and offline?
All publicity materials we put out contain phone numbers people can contact for enquiries, also our Instagram handle is dreamchasersawards and the handler is active 24/7
Are there any special surprises or announcements that attendees should look out for?
Big big announcements coming soon, you’d be the first to hear about it
We have talked about this earlier but let us visit it again. Looking ahead, do you have any plans or ideas for the 9th edition of the award show that you can share with us?
The next edition is still in the oven, it’s surely going to be bigger than this edition and most likely going to be in another state; that’s all the details we can share for now
Alright, Mc Dekola. Its always nice having you here. Thanks for your time
Pleasure! Thank You So Much
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